Tuesday, May 25, 2010

Portfolio Assessment

I am currently entertaining the idea of creating a new portfolio for my Web Design work. There are several different aspects I'd like to add tot he site that would be more appropriate under a new design.

First I'd like to add case studies. Maybe not for all of the projects, but I do get many questions about some of the higher profile pieces such as Disney or the U.S. Army. In the case studies, I'd focus on my tasks and problems that were solved. The design and development process is so different per project that each could lend to completely unique stories.

I'd also like to focus a little more on print. I prefer multimedia projects over print, but I have to admit I've done a lot of print lately and it's a shame it isn't currently shown in my portfolio. The only print piece shown in my portfolio currently is the NASA brochure I did. That could be a case study right there considering I took some of the photography and borrowed pieces of the suit from NASA just for the cover shot.

More importantly I want to increase stay time on my site. I thought it important for people to get to the meat of my work right away so I placed my portfolio on my home page and made it scrollable reducing any need to click. This made it extremely user-friendly, but perhaps a little boring and quick to thumb through.

If you have any hints or ideas as to how I can improve my portfolio at www.castrain.com, then by all means, don't hesitate to contact me and let me know what you think.